CPA marketing stands for ‘Cost Per Action’. This is an interesting alternative to affiliate marketing that is similar in many ways. Basically, what ‘cost per action’ means is that you get paid every time someone carries out a certain action.
Now, in many cases this might mean that you get paid when someone buys something – in which case it is
working similarly to affiliate marketing (except that you’re getting paid a flat rate most likely). In other cases though, the ‘action’ might mean subscribing to a mailing list or joining a membership site.
Another difference is that CPA is often managed more similarly to PPC or display advertising. In other words, rather than promoting a product you might simply place adverts on your website.
Instead of being paid for every click though, you get paid when someone clicks on the advert and then takes the required action.
Similar again to affiliate marketing, the first thing you need to do to get started with CPA marketing is to find yourself a platform where you’ll be able to track down the different offers and start promoting the adverts/links.
Currently, CPA marketing isn’t quite as big as affiliate marketing which is both a good thing and a bad thing. It’s a good thing because it means less competition for you but it’s a bad thing because it’s a little harder to find good options.
Likewise, there aren’t as many networks that have quite risen to the top of the heap like JVZoo or Clickbank. Some of the CPA networks are actually a bit poorly made and in some cases even disreputable.
Make sure you do your research then before choosing one to go with! That said, some good CPA networks to choose from include Max Bounty (www.maxbounty.com), PeerFly (www.peerfly.com) or Clickbooth (www.clickbooth.com).
In other words, this system is a lot closer to using AdSense or other ‘Pay Per Click’ adverts.
How To Get Accepted Into A CPA Network
One of the tougher parts of CPA marketing is that you need to be ‘accepted’ into the network and into the specific deal. In order to make sure that they are offering their clients the very best service, CPA networks make sure to vet the publishers they work with closely.
They want to make sure that you are representing the offers you’re promoting well and that the brands they work with will be proud to be associated with your business.
All this means that if you have a website that looks like it was made by a 13 year old, you’re going to struggle. Likewise, if you have no prior experience or examples of your work then you may also struggle.
So the solution is to make sure that you have a good website that you can demonstrate to those networks that you’re delivering good value and you’re reaching a larger audience.
This does mean that CPA might not be the best choice for those who are starting out with their first online business model – as they’ll need to build up some traction first. Another tip for getting accepted into CPA networks is to pick up the phone and give them a call.
Ask to speak with an affiliate manager and this way you can put forward your strong case for why you think you should be accepted. This essentially fast tracks you and it’s certainly much quicker and easier than waiting for lots of emails to come through.
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All the best,