If you are running a business, whether it be online or offline, then the key is knowing how to increase your influence.
This is so you can give yourself, and your business the best chance of being successful. In this article we are talking about increasing our influence online.
To help us on our journey of influence, there are some tools, most of which are free and simple to use. They can really help us to bring in more visitors, and subscribers to our blog, website, or landing page.
I want to discuss the tools that are available that can help us in the four following areas:
One is for getting organised and knowing where things are so we can be more productive and more influential. This will help you in trying to get work done online with the team that you lead and the other resources you have to manage.
The other is getting the intelligence you need to make smart decisions, market research that will help you in everything from your advertising to pricing, sales, and more.
If you’re into search engine optimization, there’s some tools out there that can help you with keyword research and getting backlinks.
Also there are some social media tools that can help you to get more traffic and engagement and hype regarding what it is that you’re offering.
1. Organisation And Productivity
Basecamp is great for project management and getting things done. It can upload task lists of work to be done and share them with people who can use different computers, with all being on the same page to see who needs to do what and when.
Asana is a free service and will keep track of any projects and tasks that you have. You can assign different tasks to different people and also you can store things. It’s very similar to a contact management software; you can record conversations and take notes from every phone call you have with different people.
RoboForm is software that’ll help you with passwords. If you have got a large number of usernames and passwords and want someone else to be logging in and using your accounts, then acquire a copy of RoboForm.
The people logging in to your account will need a copy also as you will never have to tell them what your usernames and passwords are again.
EverNote is a great software that can be used to keep everything that you have organized and searchable, both online and in your files.
2. Market Research
Alexa.com provides some good information about websites, including the top websites out there. You will find statistics on internet traffic, related links, online reviews, contact information and more.
Quantcast is the place to go in order to find out the demographics of the people that you’re advertising to. Who goes to the websites similar to yours? What are their ages, genders, races, marital status, income, education level etc?
SimilarWeb will help you to see your competitors’ engagement metrics, such as where they’re getting their traffic from, how many people come to their site, and more.
3. Search Engine Results
Google used to have a tool called their Keyword Tool for Adwords, and it has now been replaced with Google Keyword Planner. This is a tool that you can use in order to see how many people are searching for certain websites.
It can also be used to get an estimate of how many visitors can come to your website, depending on what terms you bid on.
Google Trends will help you to explore trending topics and see what’s hot currently. Is the topic that you’re about to write a blog post going up in interest or is it going down in popularity, less so than it was a couple years ago? This is what you can find out in advance before you spend your time and money generating content.
If you are looking to find long tail keywords, then the ultimate tool to have for you is Long Tail Pro. It will help you sift through and find just the right ones so that you have the best strategy from Day 1.
Another great tool for choosing keywords to target is Jaaxy. With Jaaxy you are getting the most advanced, yet useful platform in the world for managing all aspects of keyword, website, competition, and market research.
4. Online Exposure
Hootsuite is a service that you can use to manage how you send and scan through messages and posts. This can be on all of your different social media channels; Twitter, Facebook, LinkedIn, and more. It’s a great tool for scheduling posts and managing your social media efforts.
Tweetdeck is similar to Hootsuite. It helps out with Twitter and possibly Facebook also.
Also competing with Hootsuite is Buffer. This is a new tool that helps you to schedule tweets in a unique way. You can use it in conjunction with Hootsuite or Tweetdeck.
The great thing about this is you can not only say “I want you to post this image or video or text at a certain day and time,” but you can tell it what times of day you want it to post. Then anytime you have something new, you just add it to your Buffer and it will automatically post it on Twitter during the times you set.
Hopefully these tools can help you in getting organized, productive and know the right strategies. Also that you know what keywords to target, markets to sell to so that you can have more traffic coming to your website and making more conversions, subscribers and sales.
Whether you’re social media, pay-per-click, email marketing, or whatever kind of marketing.
I welcome hearing how this post has influenced the way you think, the way you lead, or the results you have achieved because of what you’ve learned in it. Please feel free to share your thoughts with me by commenting below.
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All the best,