Increase Your Influence Online

If you are running a business, whether it be online or offline, then the key is knowing how to increase your influence.

This is so you can give yourself, and your business the best chance of being successful. In this article we are talking about increasing our influence online.

To help us on our journey of influence, there are some tools, most of which are free and simple to use. They can really help us to bring in more visitors, and subscribers to our blog, website, or landing page.

I want to discuss the tools that are available that can help us in the four following areas:

One is for getting organised and knowing where things are so we can be more productive and more influential. This will help you in trying to get work done online with the team that you lead and the other resources you have to manage.

Learn How I Got Started Online Here!

The other is getting the intelligence you need to make smart decisions, market research that will help you in everything from your advertising to pricing, sales, and more.

If you’re into search engine optimization, there’s some tools out there that can help you with keyword research and getting backlinks.

Also there are some social media tools that can help you to get more traffic and engagement and hype regarding what it is that you’re offering.

1. Organisation And Productivity

Basecamp is great for project management and getting things done. It can upload task lists of work to be done and share them with people who can use different computers, with all being on the same page to see who needs to do what and when.

Asana is a free service and will keep track of any projects and tasks that you have. You can assign different tasks to different people and also you can store things. It’s very similar to a contact management software; you can record conversations and take notes from every phone call you have with different people.

RoboForm is software that’ll help you with passwords. If you have got a large number of usernames and passwords and want someone else to be logging in and using your accounts, then acquire a copy of RoboForm.

The people logging in to your account will need a copy also as you will never have to tell them what your usernames and passwords are again.

EverNote is a great software that can be used to keep everything that you have organized and searchable, both online and in your files.

2. Market Research provides some good information about websites, including the top websites out there. You will find statistics on internet traffic, related links, online reviews, contact information and more.

Quantcast is the place to go in order to find out the demographics of the people that you’re advertising to. Who goes to the websites similar to yours? What are their ages, genders, races, marital status, income, education level etc?

SimilarWeb will help you to see your competitors’ engagement metrics, such as where they’re getting their traffic from, how many people come to their site, and more.

3. Search Engine Results

Google used to have a tool called their Keyword Tool for Adwords, and it has now been replaced with Google Keyword Planner. This is a tool that you can use in order to see how many people are searching for certain websites.

It can also be used to get an estimate of how many visitors can come to your website, depending on what terms you bid on.

Google Trends will help you to explore trending topics and see what’s hot currently. Is the topic that you’re about to write a blog post going up in interest or is it going down in popularity, less so than it was a couple years ago? This is what you can find out in advance before you spend your time and money generating content.

If you are looking to find long tail keywords, then the ultimate tool to have for you is Long Tail Pro. It will help you sift through and find just the right ones so that you have the best strategy from Day 1.

Another great tool for choosing keywords to target is Jaaxy. With Jaaxy you are getting the most advanced, yet useful platform in the world for managing all aspects of keyword, website, competition, and market research.

4. Online Exposure

Hootsuite is a service that you can use to manage how you send and scan through messages and posts. This can be on all of your different social media channels; Twitter, Facebook, LinkedIn, and more. It’s a great tool for scheduling posts and managing your social media efforts.

Tweetdeck is similar to Hootsuite. It helps out with Twitter and possibly Facebook also.

Also competing with Hootsuite is Buffer. This is a new tool that helps you to schedule tweets in a unique way. You can use it in conjunction with Hootsuite or Tweetdeck.

Learn How I Got Started Online Here!

The great thing about this is you can not only say “I want you to post this image or video or text at a certain day and time,” but you can tell it what times of day you want it to post. Then anytime you have something new, you just add it to your Buffer and it will automatically post it on Twitter during the times you set.

Hopefully these tools can help you in getting organized, productive and know the right strategies. Also that you know what keywords to target, markets to sell to so that you can have more traffic coming to your website and making more conversions, subscribers and sales.

Whether you’re social media, pay-per-click, email marketing, or whatever kind of marketing.

I welcome hearing how this post has influenced the way you think, the way you lead, or the results you have achieved because of what you’ve learned in it. Please feel free to share your thoughts with me by commenting below.

Check out my other articles by Clicking HERE

All the best,

Tom (LeadGrowInfluence)

12 thoughts on “Increase Your Influence Online

  1. These are some great tools, really useful. I use Google Trends and it’s very helpful. It has given me some good ideas for new blog posts. Hootsuite also sounds like something that could come in handy. I wonder how it scans email messages. Does it automatically recognize which ones are important and which ones are not so relevant?
    Can you personalize tweets via Tweetdeck, so that your followers still see tweets that are written by a person?

    1. Hey Christine,

      Thank you for your comment. I’m pleased that you found this article valuable.

      I believe that you can personalise tweets via tweetdeck. Have a look into it and test it out for yourself. When I have used it in the past I was able to do that for sure.

      Keep returning, keep engaging and keep leading.

      All the best,


  2. Hey Tom,
    Thanks for your great article. I use some of these tool and am curious on the others I haven’t used yet. I’m using Asana, Google Trends, Jaaxy and social media scheduler Social Champ (similar to the ones you mentioned)
    Roboform is interesting, my passwords security is critical and I find it a nuisance with my current method. Do you think the free version will suffice?
    SimilarWeb is another one I will look into.
    Thanks for enlightening me and I want to learn more about those two.
    Regards John

    1. Hi John,

      Thank you for your comment. I’m pleased that you found this a great article.

      RoboForm has always worked for me. I have tried the free version and the paid version and as you can imagine, the paid version is much better. But, I do believe the free version will suffice for you. Try it out and make your own judgement, that is what I have always done.

      Keep returning, keep engaging and keep leading.

      All the best,


  3. Hi Tom,

    Thanks a lot for sharing some tools that we could use for our online influences. I’ve used buffer in the past, and it’s indeed a good tool to manage all your content on different social media platforms. But, I am also interested in Hootsuite. I will take a look very soon. 🙂


    1. Hi Matt,

      Thank you for your comment. It is my pleasure to share these tools with you.

      It’s great that you have used these tools as it will hopefully help others in deciding what tools to use to help them in their online business and increasing their influence online.

      Keep returning, keep engaging and keep leading.

      All the best,


  4. Tom, this is such a great post. It looks like a piece of puzzle I am missing. The market research was really pain point for me already for some time. There are some free tools like google analytics, but that one (and the other ones) are suitable for the data when you already have them on your website. It should be done reverse, right? You need first the market numbers and then you can evaluate from your google analytics for instance. It seems like the tools you mention (Quantcast in this case) can really make the difference in my business. Thanks a lot and look forward for your new post.

    1. Hey Julius,

      Thank you for your comment. It means the world to me that you think this is a great article.

      Market research was really difficult for me too, and I still find it a but tricky. But, with the tools that are out there we can make the best of it and even thrive in these issues.

      Keep returning, keep engaging and keep leading.

      All the best,


  5. Awesome tools and ideas, Tom! My business is slowly growing and it’s getting harder to manage everything “from my head” so I’m actually searching for interesting resources that could help me to manage my business without causing my head to burst lol. I’m already using a few tools, but there’s room for more. That’s what I like about managing the online business the most. You don’t have to rent a single square of space. Everything is digital! Thanks again for sharing and best of luck.

    1. Hi Ivan,

      Thank you for your comment. I’m really pleased that you found this article valuable.

      It’s great to hear that your business is growing, well done. Keep it growing and I hope the tolls I described could really help in growing your business even more.

      Keep returning, keep engaging and keep leading.

      All the best,


  6. This is a must for those thinking of starting up any kind of business.

    Theres so many advantages to having a online business. It takes some getting used to but the possibilities are endless!

    Some great points here, some of them are pretty basic, but these at times get over looked.

    However, anyone can’t go wrong following these steps.

    As ever crucial reading pal.

    1. Hi LJ,

      Thank you for your comment. It’s great that you found my article valuable.

      I appreciate you saying that this is crucial reading because I feel exactly the same. These steps really helped me and they can help any beginner or even advanced Internet Marketer if they want to increase their influence.

      Keep returning, keep engaging and keep leading.

      All the best,


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